Post by account_disabled on Feb 13, 2024 22:09:07 GMT -8
The a Ranking Factor Whiteboard Friday Advanced SEO Search Engines Whiteboard Friday The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. Many SEOs agree that showing expertise authority and trustworthiness in your site content is important to ranking well. But why is that exactly Is it because Google EAT is an actual ranking factor or is it something else In this episode of Whiteboard Friday Cyrus Shepard explores whether it can be considered a true ranking factor making your EAT goals SMART and how to communicate it all to curious stakeholders.
Click on the whiteboard image above to open a highresolution Cyprus Email List version in a new tab Video Transcription Howdy Moz fans. Welcome to another edition of Whiteboard Friday coming to you from my home where I am wearing a tuxedo wearing a tuxedo in hope that it exudes a little bit of expertise perhaps authority maybe even trust. Yes today we are talking about Google the question Is Google EAT actually a ranking factor Ranking factor Something that may influence rankings Now surprisingly this is a controversial subject in the world of SEO. Very smart SEOs on both sides of the debate. Some SEOs dismiss EAT. Others embrace it fully.
Even Googlers have different opinions about how it should be communicated. I want to talk about this today not because its a debate that only SEOs care about but because its important how we talk to stakeholders about EAT and SEO recommendations. Stakeholders being clients website owners webmasters. Anybody that we give an SEO recommendation to how we talk about these things is important. So I dont want to judge. I dont want to be the final say thats not what Im attempting about whether Google EAT is an actual ranking factor. But I do want to explore the different viewpoints. I talked to dozens of.
Click on the whiteboard image above to open a highresolution Cyprus Email List version in a new tab Video Transcription Howdy Moz fans. Welcome to another edition of Whiteboard Friday coming to you from my home where I am wearing a tuxedo wearing a tuxedo in hope that it exudes a little bit of expertise perhaps authority maybe even trust. Yes today we are talking about Google the question Is Google EAT actually a ranking factor Ranking factor Something that may influence rankings Now surprisingly this is a controversial subject in the world of SEO. Very smart SEOs on both sides of the debate. Some SEOs dismiss EAT. Others embrace it fully.
Even Googlers have different opinions about how it should be communicated. I want to talk about this today not because its a debate that only SEOs care about but because its important how we talk to stakeholders about EAT and SEO recommendations. Stakeholders being clients website owners webmasters. Anybody that we give an SEO recommendation to how we talk about these things is important. So I dont want to judge. I dont want to be the final say thats not what Im attempting about whether Google EAT is an actual ranking factor. But I do want to explore the different viewpoints. I talked to dozens of.