Post by account_disabled on Feb 28, 2024 18:48:17 GMT -8
The with a CTR of .. Little touches like this really draw in your audiences attention and can lead to much higher engagement. dMJrPk.png KkpjX.png Carousel ads are great for ecommerce shops because they can show off multiple products without increasing the price of your campaigns. We recently switched over to carousel ads for a client of ours who builds custom fences and had more sessions on the site from the carousel ads. We launched these ads for a threeday period while the sale was running and combed it with an email blast that went out at the beginning of the sale.
These are the results we saw when comparing the week of the promotion to the Vietnam Mobile Number List previous week yWTyll.png We saw our sessions go up as well as the pages per session and average session duration. We didnt have a single transaction from Facebook the previous week but had four during the sale generating enough revenue to easily cover the cost of that campaign. was that the email didnt directly lead to any sales. Im not saying it had no effect on the sales that week but only launching an email campaign wouldnt have had the same impact as combining these two platforms and working together to create additional touches throughout the sale period. Additional strategies.
Use lookalike audiences For the above example we only targeted our custom audience of email subscribers the sale was a special promo just for those customers. But taking it even further creating a broader audience from the lookalike audience would have been a great audience to target as well. What better way to introduce your brand and product to a potential customer than immediately offering a sale You can also further target these audiences to get extremely specific. For our banknote client our targeted lookalike audience looks something like this DQtzji.png . Create a new segmented list for sale buyers If youre launching a promotion for a sale using this tactic.
These are the results we saw when comparing the week of the promotion to the Vietnam Mobile Number List previous week yWTyll.png We saw our sessions go up as well as the pages per session and average session duration. We didnt have a single transaction from Facebook the previous week but had four during the sale generating enough revenue to easily cover the cost of that campaign. was that the email didnt directly lead to any sales. Im not saying it had no effect on the sales that week but only launching an email campaign wouldnt have had the same impact as combining these two platforms and working together to create additional touches throughout the sale period. Additional strategies.
Use lookalike audiences For the above example we only targeted our custom audience of email subscribers the sale was a special promo just for those customers. But taking it even further creating a broader audience from the lookalike audience would have been a great audience to target as well. What better way to introduce your brand and product to a potential customer than immediately offering a sale You can also further target these audiences to get extremely specific. For our banknote client our targeted lookalike audience looks something like this DQtzji.png . Create a new segmented list for sale buyers If youre launching a promotion for a sale using this tactic.