Post by account_disabled on Feb 13, 2024 22:10:27 GMT -8
The to fix or fake but we can start to fill in the gaps. So the question is though how do we make these specific measurable and actionable Measurable is especially hard when were talking about things like expertise and authority. Fortunately a lot of these problems have already been solved back when Panda was released back in . If you want to make these more nebulous squishy things measurable and actionable you have to start to measure them the same way Google does and thats using panels of people like the quality raters that Google employs thousands of quality raters across the globe to look at sites and rate them.
Those ratings arent used directly in Googles algorithm. Theyre used to Mali Email List sort of test the algorithm. But you can start to score sites on a certain deliberate scale. So you can use things like the Quality Rater Guidelines or the EAT questions that Google has released. Its a list of questions that say things like Is this site written by an expert Would you cite this site if you were writing an academic paper about it Questions like that.
You get a group of people maybe its people people or more and you ask those questions about your clients site and compare it to the expert sites that are winning and you can start to see where the gaps are. it appeared to be written by experts. By assigning values to it and using panels of questions and scoring you can make it specific and measurable and actionable and thats how you do it. It doesnt pay to give nebulous recommendations such as improve your EAT. I know of one SEO consultant who says EAT is meaningless and he is definitely in this camp here that the signals should be measurable. EAT is meaningless because it could mean.
Those ratings arent used directly in Googles algorithm. Theyre used to Mali Email List sort of test the algorithm. But you can start to score sites on a certain deliberate scale. So you can use things like the Quality Rater Guidelines or the EAT questions that Google has released. Its a list of questions that say things like Is this site written by an expert Would you cite this site if you were writing an academic paper about it Questions like that.
You get a group of people maybe its people people or more and you ask those questions about your clients site and compare it to the expert sites that are winning and you can start to see where the gaps are. it appeared to be written by experts. By assigning values to it and using panels of questions and scoring you can make it specific and measurable and actionable and thats how you do it. It doesnt pay to give nebulous recommendations such as improve your EAT. I know of one SEO consultant who says EAT is meaningless and he is definitely in this camp here that the signals should be measurable. EAT is meaningless because it could mean.