Post by account_disabled on Feb 13, 2024 22:09:55 GMT -8
The you think about it this is often the way realworld business scenarios work. If youre the executive of a company you dont necessarily care if Google uses it directly or not. You just like seeing the end result. An example might be aside from social media bounce rate long clicks. TV commercials excellent example. If you were in a Super Bowl commercial and youre the CEO of a Fortune company and you know that thats going to lead to increased rankings and traffic you dont necessarily care if its a direct impact or an indirect impact.
So those are the schools of thought and Im not here to judge any of them. But Timor Leste Email List what I think is important is how we communicate recommendations to stakeholders. Use SMART goals to communicate SEO recommendations to stakeholders When we give SEO recommendations in our audits or whatnot the standard I like to use is I like to think of it in terms of goals. A framework for goals that making meaning goals should be specific measurable actionable relevant and timebased.
Now in the traditional view of ranking signals yes specific and measurable are great because were using direct impacts. But with EAT the signals get a little squishier and its hard to translate those into specific measurable signals and I think thats why people in this camp dont like considering EAT a ranking factor. To illustrate this Bill Slawski the Google patent expert recently shared a patent that he thought might be related to EAT or is possibly. We dont know if Google uses it or not. But the patent it took website representation vectors to classify sites. Now thats a mouthful. But basically what that means is the patents goal was to determine actual expertise of websites based on vectors. For example it could determine through machine learning and neural networks if a website is written.
So those are the schools of thought and Im not here to judge any of them. But Timor Leste Email List what I think is important is how we communicate recommendations to stakeholders. Use SMART goals to communicate SEO recommendations to stakeholders When we give SEO recommendations in our audits or whatnot the standard I like to use is I like to think of it in terms of goals. A framework for goals that making meaning goals should be specific measurable actionable relevant and timebased.
Now in the traditional view of ranking signals yes specific and measurable are great because were using direct impacts. But with EAT the signals get a little squishier and its hard to translate those into specific measurable signals and I think thats why people in this camp dont like considering EAT a ranking factor. To illustrate this Bill Slawski the Google patent expert recently shared a patent that he thought might be related to EAT or is possibly. We dont know if Google uses it or not. But the patent it took website representation vectors to classify sites. Now thats a mouthful. But basically what that means is the patents goal was to determine actual expertise of websites based on vectors. For example it could determine through machine learning and neural networks if a website is written.