Post by account_disabled on Jan 5, 2024 19:37:59 GMT -8
This year's Black Friday is being atypical. The explanation for the emergence of new purchasing factors and trends lies in the pandemic; which has changed the modus operandi of consumers and brands and has reorganized market priorities. The web comparator Acierto.com has analyzed the purchasing rate this week, despite the fact that today is the official key day of this discount event. The main insights obtained by the company are the following: 1. More spending despite economic downturns It is surprising that, despite a significant increase in the unemployment rate in our country, consumption will increase. Specifically, 40% of consumers say they will make purchases to take advantage of Black Friday (last year the percentage was 33%).
Involuntary savings, a determining factor The savings accumulated in the months of confinement are the safeguard that protects this increase in consumption. Families saved 31.1% of their income during Phone Number List the second quarter of the year , doubling the amount of money saved compared to the same period in 2019 and setting an all-time record. Despite this, we are the fourth country in the eurozone with the lowest savings rate; which translates into an absence of financial planning and culture. Along these lines, Spanish families will choose to compare the most competitive prices, especially in the online channel (9 out of 10 will do so, according to the AERCTO.com balance sheet). black friday shopping 2020 3. The frustration accumulated by the pandemic will trigger purchases “This is where the purchase as compensation comes into play.
This is how the platform describes the increase in the emotional component of the act of purchasing in a context in which the majority of the population feels stress and needs to compensate for it with an “injection of pleasure ,” in this case caused by the acquisition of items. The dangerous thing is that this attitude could end up leading to compulsive buying behavior. 4. A highly anticipated Black Friday Searches for “Black Friday” began to pick up at the end of October, a little earlier than usual. Additionally, specific searches for deals have grown by up to 170% in some cases. According to Aceso.com, only the term “black Friday 2020 deals” experienced a search volume of 2,050%. 5. The Internet, the main protagonist of purchases E-commerce is the great beneficiary of the pandemic, and will be the most popular channel this year (it will represent 89% of purchases). In the case of Black Friday, its incidence volume will be 70% . This is explained by the fear of contagion and the comfort of home. In fact, the data accessed by Aceso.com indicates that courier companies will move more than 50 million packages this Black Friday, 30% more than last year.
Involuntary savings, a determining factor The savings accumulated in the months of confinement are the safeguard that protects this increase in consumption. Families saved 31.1% of their income during Phone Number List the second quarter of the year , doubling the amount of money saved compared to the same period in 2019 and setting an all-time record. Despite this, we are the fourth country in the eurozone with the lowest savings rate; which translates into an absence of financial planning and culture. Along these lines, Spanish families will choose to compare the most competitive prices, especially in the online channel (9 out of 10 will do so, according to the AERCTO.com balance sheet). black friday shopping 2020 3. The frustration accumulated by the pandemic will trigger purchases “This is where the purchase as compensation comes into play.
This is how the platform describes the increase in the emotional component of the act of purchasing in a context in which the majority of the population feels stress and needs to compensate for it with an “injection of pleasure ,” in this case caused by the acquisition of items. The dangerous thing is that this attitude could end up leading to compulsive buying behavior. 4. A highly anticipated Black Friday Searches for “Black Friday” began to pick up at the end of October, a little earlier than usual. Additionally, specific searches for deals have grown by up to 170% in some cases. According to Aceso.com, only the term “black Friday 2020 deals” experienced a search volume of 2,050%. 5. The Internet, the main protagonist of purchases E-commerce is the great beneficiary of the pandemic, and will be the most popular channel this year (it will represent 89% of purchases). In the case of Black Friday, its incidence volume will be 70% . This is explained by the fear of contagion and the comfort of home. In fact, the data accessed by Aceso.com indicates that courier companies will move more than 50 million packages this Black Friday, 30% more than last year.