Post by ShapanMBV on Nov 8, 2023 20:29:15 GMT -8
Your buyer personas are those people you educate through your content and to whom you want to sell your products , so it is important to have a clear vision before defining a content strategy. The market now presents infinite types of buyers who have very different interests, priorities and objectives. Defining and understanding the characteristics of each buyer persona will help you focus your content creation on topics that attract your ideal customers. The first thing to do is analyze quantitative data from Google Analytics. Data such as age, gender, geographical origin, browsing habits can give you the first ideas for tracing the profiles of your buyer personas.
You need an advanced eCommerce setup if you want to collect data to identify your biggest buyers, often the data collected by a default setup is inaccurate and incomplete. It then continues by collecting qualitative data web designs and development service through interviews, questionnaires, surveys and customer care chats. If quantitative data is important, qualitative data is fundamental: it allows you to build your buyer persona based on their expectations, difficulties and real objectives. New call-to-action Back to main topics ↑ 5. Customer journey Another fundamental step for all marketers dealing with eCommerce is to map the customer journey, i.e. the buyer's path before and after the purchase.
This activity is necessary to understand which content to use and when to use it, in order to move potential buyers along the sales funnel. Knowing your buyer's journey helps you keep your inbound marketing efforts customer-centric. Inbound marketing gives you the opportunity to create and distribute relevant content (in format, timing and in tune with the customer) in the most suitable phase of the customer journey: Awareness (i.e. the very first stage of any sales funnel) , leads are typically looking for general information on a topic.
You need an advanced eCommerce setup if you want to collect data to identify your biggest buyers, often the data collected by a default setup is inaccurate and incomplete. It then continues by collecting qualitative data web designs and development service through interviews, questionnaires, surveys and customer care chats. If quantitative data is important, qualitative data is fundamental: it allows you to build your buyer persona based on their expectations, difficulties and real objectives. New call-to-action Back to main topics ↑ 5. Customer journey Another fundamental step for all marketers dealing with eCommerce is to map the customer journey, i.e. the buyer's path before and after the purchase.
This activity is necessary to understand which content to use and when to use it, in order to move potential buyers along the sales funnel. Knowing your buyer's journey helps you keep your inbound marketing efforts customer-centric. Inbound marketing gives you the opportunity to create and distribute relevant content (in format, timing and in tune with the customer) in the most suitable phase of the customer journey: Awareness (i.e. the very first stage of any sales funnel) , leads are typically looking for general information on a topic.